The cultivation theory serves to analyze the role of television on individuals.  Designed in the 1960's and still used today, this theory has found that television viewers are cultivated to view reality in a similar fashion to what they see depicted.  As a form of mainstream entertainment and easy access, television has provided a new means by which individuals are socialized into society despite the unrealistic notion of reality provided.  It has also reinforced commonalities among individuals as those who regularly watch TV see the world in the way television portrays it.  Those who watch little television, though, are not as affected by its influence (oregonstate.edu).